SEO is an acronym for ‘Search Engine Optimisation’.
What is ‘Search Engine Optimisation’?
Well there are millions of searches done on the Internet every single day. These searches are performed by ‘Search Engines’. The biggest, and the best known of these is Google®. But, there are many others available also.
I have placed a Google® search engine box below for you to try. All you need to do is to type a few ‘key words’, whatever it is you are searching for in the box and then click the search tab. In a few seconds, depending upon what it was you were searching for, thousands of results will be made available to you.
Try it out!
Although several thousands of results appeared for your search, (it could even have been in the millions), only a limited number were listed on the first page. You scroll through those if you like and then maybe move on to page two and so on. Most people doing searches don’t go beyond about ten to twenty listings. No one whatsoever, would ever go through the 200,000 listings(or whatever number first came up in the results).
So, Search Engine Optimisation (SEO), is all about getting your web site to appear high up in the listings when certain key words are typed in for searches.
Now if you are publishing a personal web site, that you just want a few friends and your family to know about, then there is absolutely no need to go through this SEO process.
However, if it is a business web site, you would certainly want to have it optimised for the search engines. There are two main alternatives here.
The first is to pay a Search Engine Optimising firm to do it all for you. Some firms offer a service based on a monthly, or quarterly fee for example. (See Submitnet.net below)
The second is to purchase the necessary software so that you can complete the process yourself.
The algorithms that the search engines use to list sites are quite complicated and they do keep changing. However, by analyzing the sites that do get high rankings with the major search engines such as Google and Yahoo, it is possible to get information that can be applied to your site(s), so they will get more hits.
Ian McKenzie’s Domains and Submitnet.net have formed a partnership that offers you an incredible opportunity to incorporate your own Search Engine Marketing program. If you sign up now, the program is FREE for 3 months!
Submitnet, Inc. is a leading SEO Company that is committed to all sized businesses in building a successful web presence, by providing you with innovative marketing tools that insure search engine success.
Submitnet offers you:
* Site improvement though our highest grade 12 analysis tools * Useful graphs that clearly display your position along with snapshot verification * Vital search engine tracking * Personalized site management console * Key monthly submission to top search engines
Benefit of signing up: Monthly submission to the top search engines and directories like Yahoo, maximizing your site's accessibility to your online customers worldwide.
My first Search Engine Optimisation program was Web CEO. I still use it in fact. They have a version which is completely free that you can use for as long as you wish. Click on below to download it to your computer.
Special Introductory Offer from Web CEO
Used by more than 200,000 businesses in 103
countries
Web CEO 6.0
is a world leading software toolkit for search engine optimization and site promotion. Web
CEO helps you significantly increase search engine traffic, implement the latest search engine
strategies and win by having all SEO tools in one handy suite.
A BLOW-OUT INTRODUCTORY OFFER:
Download The Free Edition of Web CEO now.
No ads, no spyware, no forms or screens, no time limits.
Use it as long as you need, plus get a free training course in search engine marketing!
The tools you will find in the package:
Keyword Suggestion. Search our database for related keywords, put
them through detailed competitiveness analysis and pick out the best choices for your site.
Optimization Advice and Environment. Get a clear, detailed and exact
advice on how to tweak a web page for your keyword then apply this advice in a specialized page
editor.
Search Engine Submission. Auto-submit the optimized pages to
major search engines around the world. Also, facilitate manual submissions through a friendly interface.
Ranking Check. Get comprehensive ranking reports for multiple
engines and keywords. Collect ranking history and build trends. Industry safest human emulation
techniques ensure you will not be banned by the search engines for automated queries.
Link Popularity Analysis. Analyze how many links you get from other
sites and how good these links are for your rankings. Research your competition and top sites and spy
their linking strategy.
Traffic Analysis. Collect accurate statistics of referring keywords and
engines, link partners, ad campaigns, visitors and their navigation, popular pages etc. – anything
you need to manage and improve your web marketing activities.*
Partner Finder (NEW!).A new powerful tool that helps look for potential link exchange partners, evaluate their websites and
manage your correspondence with the website owners.
PPC Campaigns Manager (NEW!). A new
tool that allows you to take control of your paid search campaigns: register new accounts with the PPC
search engines, and easily manage existing ones.
* HitLens statistics has a
time-limited 15 days free trial period.
Other Tools Included:
FTP Manager – to quickly save changes to the hosting server
Site Auditor – to troubleshoot any possible site errors
Site Uptime Monitoring Service - to get alerted when your site is down
Even More Free Stuff:
Free training course in search engine marketing comes with each program copy (even
with the free edition). You become eligible right after you register the software.
Three reasons to choose Web CEO as your Search Engine Marketing Software:
1. Go with a Definite Leader:
200,000+ users in 103 countries chose it as a toolkit for search engine marketing and optimization,
and improving conversion rate and ROI.
2. Get One Toolkit for All Marketing Needs:
10 tools that make up Web CEO cover every aspect of search engine marketing - never buy or
switch to other tools because Web CEO provides for all SEM/SEO needs.
3. Never Pay for Upgrades:
Act now and you are guaranteed to get lifetime software updates. No need to pay 50-70% of original
price every time a new version is released.
Experts Have
Their Say:
Eric Petersen
SB Web Marketing
&ldquoJust last week, I did a cost analysis for one of my clients and saved them $18k per month by
deactivating underperforming keywords in Overture and Google AdWords. Without Web CEO, we would
never have that kind of visibility and be able to make these key decisions”
